Deseò®A Taste of Home.
Panoramica
For Wienna’s Deseò range, we created the naming and packaging identity around the feeling of familiarity and comfort. The brand was built to express a simple, approachable cookie experience, translating the idea of home into a packaging system that feels warm, recognizable, and easy to connect with.
Sfida
The challenge was to create a range that felt distinctive on shelf while staying emotionally familiar. The identity needed to communicate comfort and tradition without looking dated, while also building a strong system that could clearly differentiate multiple flavors within one cohesive visual world.
Soluzione
We developed the name Deseò and a packaging system centered on a strong blue brand world, clear hierarchy, and product-focused visuals. Each flavor was differentiated through its own ingredient and color cues, while details inspired by home and tradition reinforced the A Taste of Home positioning. The result is a range that feels contemporary, approachable, and instantly recognizable.
Panoramica
For Wienna’s Deseò range, we created the naming and packaging identity around the feeling of familiarity and comfort. The brand was built to express a simple, approachable cookie experience, translating the idea of home into a packaging system that feels warm, recognizable, and easy to connect with.
Sfida
The challenge was to create a range that felt distinctive on shelf while staying emotionally familiar. The identity needed to communicate comfort and tradition without looking dated, while also building a strong system that could clearly differentiate multiple flavors within one cohesive visual world.
Soluzione
We developed the name Deseò and a packaging system centered on a strong blue brand world, clear hierarchy, and product-focused visuals. Each flavor was differentiated through its own ingredient and color cues, while details inspired by home and tradition reinforced the A Taste of Home positioning. The result is a range that feels contemporary, approachable, and instantly recognizable.
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