Join us.
Read our great ideas.
© BoldCrest. All Rights Reserved
What does the color Red mean to you when walking on the streets? Stop & take a look! As simple as that, Baboon’s summer city light campaigns want you to stop and find out the great deals that are offered “in-app”.
The challenge was to make the color red, a common sight on city streets, a symbol of something more than just a hue. We needed to capture the attention of passersby and entice them to stop and discover exclusive in-app deals. The objective was to transform red into an invitation to explore the world of Baboon Delivery.
Our idea was to launch a captivating BTL Campaign that revolved around the color red. We strategically placed city lights that showcased red, serving as a beacon for pedestrians. As they stopped to gaze, they discovered unbeatable in-app deals that were just a few taps away.
Our campaign encouraged users to spot the city lights, place an order en route, and have their meal ready as they stepped in, seamlessly integrating the convenience of Baboon Delivery into their daily routines.
The outcome? A BTL Campaign that not only transformed the perception of the color red but also made Baboon Delivery synonymous with unbeatable in-app deals, enhancing the dining experience for countless customers.
© BoldCrest. All Rights Reserved
