WECA’s Evolution: Empowering Businesswomen

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WECA’s Evolution: Empowering Businesswomen

The Women Economic Chamber (WECA) stands as a formidable assembly of businesswomen and professionals in Albania. Their mission? To bolster the presence and influence of female entrepreneurs, driving change and fostering growth in the Albanian business landscape.

 

Client

WECA

Industry

NGO

Year

2021

Services

Branding

Albanian branding agency crafts compelling collateral for WECAS, spotlighting the network's support for women in business.

Challenge:

WECA approached BoldCrest with a vision to encapsulate their essence and mission into a brand identity. The challenge lay in creating a symbol that resonated with the values of equality, collaboration, and the unique blend of femininity and professionalism that the chamber embodies.

Creative brand agency crafts WECAS's refreshed identity, empowering women with a sleek, professional brand look.

Solution:

Drawing inspiration from the principles of equality and collective growth, BoldCrest designed a logo that merges equal blocks into a cohesive structure, intertwined with the acronym letters in Albanian. The choice of turquoise as the primary color strikes a balance between the chamber’s feminine ethos and its professional demeanor, steering clear of clichéd representations. This forward-looking brand identity, anchored by the motivating slogan ‘Together we can achieve it’, is a testament to our unwavering support for WECA and its commendable mission.

Marketing agency selects empowering typography for WECAS, conveying strength and clarity in every message.
Creative brand agency chooses WECAS’s colors, designed to inspire confidence and professionalism among women.
Branding firm develops elegant stationery for WECAS, aligning with the vision of uplifting women professionals.
A creative agency creates WECAS branded materials, ensuring each item resonates with the mission of empowering women.
Branding agency designs WECAS’s business cards, facilitating impactful connections among businesswomen.
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