Céleste®A Taste Above.
Aperçu
Created as part of Wienna’s product portfolio, Céleste was conceived as a more premium expression of the cookie category. From the naming to the packaging identity, the brand was designed to feel refined, indulgent, and emotionally warmer, giving everyday cookies a more elegant and giftable presence.
Défi
The challenge was to move beyond the standard visual codes of the category and create a premium range with a softer, more elevated personality. The identity needed to feel distinctive and luxurious, while still clearly presenting the product and differentiating each flavor in a consistent way.
Solution
We developed the name Céleste and a packaging identity built around a rich purple palette chosen to express sophistication, warmth, and a subtle romantic tone. Combined with elegant typography, generous product photography, and carefully styled ingredient cues, the system creates a luxurious and cohesive range that stands out on shelf while maintaining clarity across flavors.
Aperçu
Created as part of Wienna’s product portfolio, Céleste was conceived as a more premium expression of the cookie category. From the naming to the packaging identity, the brand was designed to feel refined, indulgent, and emotionally warmer, giving everyday cookies a more elegant and giftable presence.
Défi
The challenge was to move beyond the standard visual codes of the category and create a premium range with a softer, more elevated personality. The identity needed to feel distinctive and luxurious, while still clearly presenting the product and differentiating each flavor in a consistent way.
Solution
We developed the name Céleste and a packaging identity built around a rich purple palette chosen to express sophistication, warmth, and a subtle romantic tone. Combined with elegant typography, generous product photography, and carefully styled ingredient cues, the system creates a luxurious and cohesive range that stands out on shelf while maintaining clarity across flavors.
À vous
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