Diary
Read deeper into what we do, think, and create at BoldCrest.
People judge every brand on two things in a heartbeat: warmth and competence. Here is the science of first impressions and what makes a brand likable.
Gen Z fact-checks brands and drops the fake ones. Three research-backed rules for marketing to Gen Z: be real, prove it, and let customers talk.
We don't buy products, we buy a version of ourselves. The psychology of brand choice, and why your brand is really selling identity, not features.
