Diary
Read deeper into what we do, think, and create at BoldCrest.
People judge every brand on two things in a heartbeat: warmth and competence. Here is the science of first impressions and what makes a brand likable.
A study of 107 brands found trust lets brands charge more, and strong brands out-earn generics by millions. The real numbers behind brand trust.
Gen Z fact-checks brands and drops the fake ones. Three research-backed rules for marketing to Gen Z: be real, prove it, and let customers talk.
We don't buy products, we buy a version of ourselves. The psychology of brand choice, and why your brand is really selling identity, not features.
When bad press hits, committed customers do not just stay, they argue on your side. Why brand loyalty is your strongest defense against a brand crisis.
Awareness pays, but people recognise brands they never buy. What makes a brand memorable is being known for something specific, not just known.
Most rebrands are triggered by big structural change, and done wrong they confuse customers and break trust. How to rebrand without losing the bond.
Brands have personalities, just like people. Research found five brand personality types. Here is what each one signals and how to choose yours.
Brand trust is not one thing. Research shows it is two promises: reliability and good intentions. A brand needs both to be trusted. Here is why.
The most persuasive marketing for your brand is not made by you. Research shows user generated content drives far more sales than a brand's own posts.
