Queen Lula®Long Live the Queen.
Overview
Queen Lula is a docufiction TVC created for Lufra, built around Lula, one of the country’s most recognizable cows. The campaign turned everyday farm life into a warm and entertaining story about care, nourishment, and where good dairy comes from.
Challenge
Lufra needed to communicate the real care behind its products without making the message feel like a standard corporate documentary. The goal was to talk about farming, nutrition, and animal welfare in a way that felt human, light, and engaging.
Solution
We let Lula become the narrator of her own world. Through a playful docufiction format, the film showed her routine, the farmers, the vet, and the science behind her feed, turning a sensitive subject into content people actually wanted to watch and share.
Overview
Queen Lula is a docufiction TVC created for Lufra, built around Lula, one of the country’s most recognizable cows. The campaign turned everyday farm life into a warm and entertaining story about care, nourishment, and where good dairy comes from.
Challenge
Lufra needed to communicate the real care behind its products without making the message feel like a standard corporate documentary. The goal was to talk about farming, nutrition, and animal welfare in a way that felt human, light, and engaging.
Solution
We let Lula become the narrator of her own world. Through a playful docufiction format, the film showed her routine, the farmers, the vet, and the science behind her feed, turning a sensitive subject into content people actually wanted to watch and share.
