Overview
360® Sunset Bar was shaped around the relaxed rhythm of coastal living. The identity brings together warm Mediterranean tones, tactile textures, expressive typography, layered photography, and recurring graphic elements inspired by the sun and seaside setting.
Challenge
The challenge was to create a visual identity that felt easygoing and atmospheric, while still being distinctive enough to build a recognizable presence. It needed to reflect the mood of the place without falling into the usual visual language of coastal hospitality.
Solution
A custom 360 logotype became the core of the identity, supported by a flexible visual system designed to work across different touchpoints. The result is a cohesive brand language that feels vibrant, relaxed, and naturally connected to the 360® Sunset Bar experience.
Overview
360® Sunset Bar was shaped around the relaxed rhythm of coastal living. The identity brings together warm Mediterranean tones, tactile textures, expressive typography, layered photography, and recurring graphic elements inspired by the sun and seaside setting.
Challenge
The challenge was to create a visual identity that felt easygoing and atmospheric, while still being distinctive enough to build a recognizable presence. It needed to reflect the mood of the place without falling into the usual visual language of coastal hospitality.
Solution
A custom 360 logotype became the core of the identity, supported by a flexible visual system designed to work across different touchpoints. The result is a cohesive brand language that feels vibrant, relaxed, and naturally connected to the 360® Sunset Bar experience.
