AOOS®Made to be HERD.
Overview
AOOS® is a bio farm brand built around freshness, natural quality, and everyday trust. The visual identity was developed to express these values through a warm, approachable character that feels familiar, distinctive, and easy to recognize across every customer touchpoint.
Challenge
The challenge was to create a brand identity that felt both modern and approachable, while staying closely connected to the brand's natural roots. AOOS® needed a strong visual presence that could stand out clearly across packaging, signage, and retail applications without losing its sense of authenticity.
Solution
We designed a bold and memorable identity system centered around a playful yet refined logo, inspired by the sheep's facial features. Combined with rounded typography, balanced proportions, and a flexible visual language, the result is a cohesive brand system that feels friendly, recognizable, and highly adaptable across all brand expressions.
Overview
AOOS® is a bio farm brand built around freshness, natural quality, and everyday trust. The visual identity was developed to express these values through a warm, approachable character that feels familiar, distinctive, and easy to recognize across every customer touchpoint.
Challenge
The challenge was to create a brand identity that felt both modern and approachable, while staying closely connected to the brand's natural roots. AOOS® needed a strong visual presence that could stand out clearly across packaging, signage, and retail applications without losing its sense of authenticity.
Solution
We designed a bold and memorable identity system centered around a playful yet refined logo, inspired by the sheep's facial features. Combined with rounded typography, balanced proportions, and a flexible visual language, the result is a cohesive brand system that feels friendly, recognizable, and highly adaptable across all brand expressions.
Your turn
What are we shaping next?
Tell us what you have in mind. It can be a clear brief or just the start of an idea. We’ll help shape the next steps and keep everything simple from there.
