Baboon®Paint the Town Red.
Overview
What does the color Red mean to you when walking on the streets? Stop & take a look! As simple as that, Baboon's summer city light campaigns want you to stop and find out the great deals that are offered "in-app".
Challenge
The challenge was to make the color red, a common sight on city streets, a symbol of something more than just a hue. We needed to capture the attention of passersby and entice them to stop and discover exclusive in-app deals. The objective was to transform red into an invitation to explore the world of Baboon Delivery.
Solution
We built a BTL campaign around the color red, turning a familiar element of the city into a direct invitation to discover Baboon. Strategically placed red city lights were used to catch pedestrians’ attention and reveal exclusive in-app deals just a few taps away. The campaign encouraged people to spot the lights, place an order while on the move, and have their meal ready by the time they arrived. By connecting the color red with convenience and offers, the campaign gave Baboon a stronger presence in the city and made the brand part of people’s everyday routines.
Overview
What does the color Red mean to you when walking on the streets? Stop & take a look! As simple as that, Baboon's summer city light campaigns want you to stop and find out the great deals that are offered "in-app".
Challenge
The challenge was to make the color red, a common sight on city streets, a symbol of something more than just a hue. We needed to capture the attention of passersby and entice them to stop and discover exclusive in-app deals. The objective was to transform red into an invitation to explore the world of Baboon Delivery.
Solution
We built a BTL campaign around the color red, turning a familiar element of the city into a direct invitation to discover Baboon. Strategically placed red city lights were used to catch pedestrians’ attention and reveal exclusive in-app deals just a few taps away. The campaign encouraged people to spot the lights, place an order while on the move, and have their meal ready by the time they arrived. By connecting the color red with convenience and offers, the campaign gave Baboon a stronger presence in the city and made the brand part of people’s everyday routines.
Your turn
What are we shaping next?
Tell us what you have in mind. It can be a clear brief or just the start of an idea. We’ll help shape the next steps and keep everything simple from there.
