Hako®Take It Easy Campaign.
Overview
Hako’s “Merre Lehtë” campaign takes well-meaning advice and bustling visuals very seriously. The heart of the campaign was a remake of Bojken Lako’s iconic song from early 2000s, its title directly translating to “Take it easy.” Our protagonists find themselves in a mess of uncomfortable situations that they overcome with Hako.
Challenge
Our challenge was to infuse the "Merre Lehtë" campaign with a dynamic spirit that resonated with the audience. We aimed to portray Hako as the provider of not only delicious snacks but also essential energy.
Solution
Our solution was a creative blend of storytelling and visual artistry. In these amusing, uncomfortable scenarios, our protagonists faced challenges like a failed graffiti, post-party chaos, intense studying, and a dark mountain. With humor and tenderness, we showcased how Hako provided an energizing kick to overcome life’s hurdles.
Meticulous attention to detail and creative direction transformed these scenarios into memorable moments.
Overview
Hako’s “Merre Lehtë” campaign takes well-meaning advice and bustling visuals very seriously. The heart of the campaign was a remake of Bojken Lako’s iconic song from early 2000s, its title directly translating to “Take it easy.” Our protagonists find themselves in a mess of uncomfortable situations that they overcome with Hako.
Challenge
Our challenge was to infuse the "Merre Lehtë" campaign with a dynamic spirit that resonated with the audience. We aimed to portray Hako as the provider of not only delicious snacks but also essential energy.
Solution
Our solution was a creative blend of storytelling and visual artistry. In these amusing, uncomfortable scenarios, our protagonists faced challenges like a failed graffiti, post-party chaos, intense studying, and a dark mountain. With humor and tenderness, we showcased how Hako provided an energizing kick to overcome life’s hurdles.
Meticulous attention to detail and creative direction transformed these scenarios into memorable moments.
