Primera®Let the Sales Flow.
Overview
“Lëre të rrjedh L…” did this come to mind when you saw the new Primera campaign? If yes, you spent a whole lot of time watching reality TV. So did our creatives! The new Primera sale campaign is meant to grab your attention through a familiar tagline.
Challenge
Our challenge was to create a campaign that not only captured the audience's attention but also resonated with them, all while distinguishing Primera from the competition.
In a market saturated with advertisements featuring sharp graphics, we set out to prove that elegance could be just as eye-catching. We aimed to craft a campaign that stood out amidst the noise, ensuring that Primera's message was both memorable and sophisticated.
Solution
We built the campaign around the familiar line “Lëre të rrjedh…”, using its instant recognition to create a memorable sales message for Primera. The visual approach kept the communication elegant and refined, standing apart from the sharper, more aggressive advertising common in the category. With the faucet collection at the center and a strong promotional offer, the campaign connected attention, product quality, and style in a clear BTL concept designed to make Primera stand out.
Overview
“Lëre të rrjedh L…” did this come to mind when you saw the new Primera campaign? If yes, you spent a whole lot of time watching reality TV. So did our creatives! The new Primera sale campaign is meant to grab your attention through a familiar tagline.
Challenge
Our challenge was to create a campaign that not only captured the audience's attention but also resonated with them, all while distinguishing Primera from the competition.
In a market saturated with advertisements featuring sharp graphics, we set out to prove that elegance could be just as eye-catching. We aimed to craft a campaign that stood out amidst the noise, ensuring that Primera's message was both memorable and sophisticated.
Solution
We built the campaign around the familiar line “Lëre të rrjedh…”, using its instant recognition to create a memorable sales message for Primera. The visual approach kept the communication elegant and refined, standing apart from the sharper, more aggressive advertising common in the category. With the faucet collection at the center and a strong promotional offer, the campaign connected attention, product quality, and style in a clear BTL concept designed to make Primera stand out.
Your turn
What are we shaping next?
Tell us what you have in mind. It can be a clear brief or just the start of an idea. We’ll help shape the next steps and keep everything simple from there.
