Overview
GREG Hotel & Spa was created as a coastal hospitality destination shaped by the connection between nature, relaxation, and the Mediterranean atmosphere of Ksamil. The identity needed to capture the feeling of a place where every element, from the stay experience to dining and wellness, feels connected through one distinct character.
Challenge
The challenge was to build a complete brand system for a hospitality concept with multiple experiences under one roof, while allowing each space to have its own personality. The identity needed to create a clear relationship between the hotel, restaurant, and spa, while maintaining a consistent and recognizable presence across every guest touchpoint.
Solution
We developed the GREG brand architecture, introducing a naming system built around GREG The Hotel, GREG The Restaurant, and GREG The Spa. The visual identity combines natural elements, refined typography, and a warm Mediterranean palette to create a flexible system that adapts across hospitality applications while keeping every experience connected to the same brand world.
Overview
GREG Hotel & Spa was created as a coastal hospitality destination shaped by the connection between nature, relaxation, and the Mediterranean atmosphere of Ksamil. The identity needed to capture the feeling of a place where every element, from the stay experience to dining and wellness, feels connected through one distinct character.
Challenge
The challenge was to build a complete brand system for a hospitality concept with multiple experiences under one roof, while allowing each space to have its own personality. The identity needed to create a clear relationship between the hotel, restaurant, and spa, while maintaining a consistent and recognizable presence across every guest touchpoint.
Solution
We developed the GREG brand architecture, introducing a naming system built around GREG The Hotel, GREG The Restaurant, and GREG The Spa. The visual identity combines natural elements, refined typography, and a warm Mediterranean palette to create a flexible system that adapts across hospitality applications while keeping every experience connected to the same brand world.
Your turn
What are we shaping next?
Tell us what you have in mind. It can be a clear brief or just the start of an idea. We’ll help shape the next steps and keep everything simple from there.
