Hako®Simply Delicious!.
Overview
In the dynamic world of processed meat products, HAKO® has carved its niche as a premier brand in Albania. Their iconic products, "E Tymosur" and "Hot Dog", have become synonymous with quality and taste. But after 12 years, it was time for a fresh face, and they turned to BoldCrest for a transformative rebranding experience.
Challenge
The task was multi-faceted. HAKO® boasted an impressive portfolio of 70 products, each with its distinct marketing channel. The challenge was twofold: Firstly, to rejuvenate a brand that had remained unchanged for over a decade. Secondly, the company's logo, a vivid red sans serif font accompanied by a tree icon, was not resonating with customers as intended. The red font was the only element customers identified with, leaving the tree icon unnoticed.
Solution
BoldCrest rose to the occasion with a strategic approach. We delved deep into HAKO®'s brand essence and meticulously crafted a foundational brand design.
This was complemented by 10 sub-branded product lines, each exuding its unique charm yet aligning harmoniously with the brand's core values. Recognizing the disconnect with the previous logo, we made a bold decision to revamp it, emphasizing the elements that customers loved.
The result? A "Simply Delicious" project that epitomizes BoldCrest's unparalleled expertise in branding and packaging, delivering "Simply Effortless" solutions that make a mark.
Overview
In the dynamic world of processed meat products, HAKO® has carved its niche as a premier brand in Albania. Their iconic products, "E Tymosur" and "Hot Dog", have become synonymous with quality and taste. But after 12 years, it was time for a fresh face, and they turned to BoldCrest for a transformative rebranding experience.
Challenge
The task was multi-faceted. HAKO® boasted an impressive portfolio of 70 products, each with its distinct marketing channel. The challenge was twofold: Firstly, to rejuvenate a brand that had remained unchanged for over a decade. Secondly, the company's logo, a vivid red sans serif font accompanied by a tree icon, was not resonating with customers as intended. The red font was the only element customers identified with, leaving the tree icon unnoticed.
Solution
BoldCrest rose to the occasion with a strategic approach. We delved deep into HAKO®'s brand essence and meticulously crafted a foundational brand design.
This was complemented by 10 sub-branded product lines, each exuding its unique charm yet aligning harmoniously with the brand's core values. Recognizing the disconnect with the previous logo, we made a bold decision to revamp it, emphasizing the elements that customers loved.
The result? A "Simply Delicious" project that epitomizes BoldCrest's unparalleled expertise in branding and packaging, delivering "Simply Effortless" solutions that make a mark.
