Karrige Pogradeci®Seat with Character.
Overview
Karrige Pogradeci, since its inception in 2000, has carved a niche for itself as a leading producer of chairs and related products. With a diverse range of chair models and a commitment to comfort, they have expanded their reach, exporting 30% of their production units internationally.
Challenge
Despite their strong market presence, Karrige Pogradeci felt the need to rejuvenate their brand image. Their primary goal was to craft a visual identity that not only resonated with their legacy but also remained etched in the minds of their audience for years to come.
Solution
We created a refreshed identity centered around a distinctive symbol that combines the shape of an armchair with the letters K and P, directly connecting the logo to both the brand name and its core product. The symbol was designed to work flexibly across the identity, while red became the main brand color to add energy and recognition. The new system was then applied consistently across communication materials, giving Karrige Pogradeci a stronger and more cohesive visual presence.
Overview
Karrige Pogradeci, since its inception in 2000, has carved a niche for itself as a leading producer of chairs and related products. With a diverse range of chair models and a commitment to comfort, they have expanded their reach, exporting 30% of their production units internationally.
Challenge
Despite their strong market presence, Karrige Pogradeci felt the need to rejuvenate their brand image. Their primary goal was to craft a visual identity that not only resonated with their legacy but also remained etched in the minds of their audience for years to come.
Solution
We created a refreshed identity centered around a distinctive symbol that combines the shape of an armchair with the letters K and P, directly connecting the logo to both the brand name and its core product. The symbol was designed to work flexibly across the identity, while red became the main brand color to add energy and recognition. The new system was then applied consistently across communication materials, giving Karrige Pogradeci a stronger and more cohesive visual presence.
Your turn
What are we shaping next?
Tell us what you have in mind. It can be a clear brief or just the start of an idea. We’ll help shape the next steps and keep everything simple from there.
