Overview
When MORЄ® approached us, they wanted a brand identity as fearless as their vision. We embraced the challenge, ready to craft a look that felt both polished and provocatively spirited.
Challenge
We were tasked with designing an identity for MORЄ® that balanced refined sophistication with unapologetic mischief. In a crowded fashion landscape, our branding needed to not only stand out, it had to demand attention.
Solution
We created a bold fashion identity that balances sophistication with a provocative edge. The logo carries several brand cues: the “M” reflects structured blazer shoulders, the “e” incorporates a subtle plus sign for abundance, and devil horns introduce the brand’s mischievous character. Vivid red, clean packaging, and recurring cross-and-star motifs extend the system across touchpoints, while the MORE Girl Mojo concept gives the identity a clear attitude built around wanting more from fashion, work, life, and self-expression.
Overview
When MORЄ® approached us, they wanted a brand identity as fearless as their vision. We embraced the challenge, ready to craft a look that felt both polished and provocatively spirited.
Challenge
We were tasked with designing an identity for MORЄ® that balanced refined sophistication with unapologetic mischief. In a crowded fashion landscape, our branding needed to not only stand out, it had to demand attention.
Solution
We created a bold fashion identity that balances sophistication with a provocative edge. The logo carries several brand cues: the “M” reflects structured blazer shoulders, the “e” incorporates a subtle plus sign for abundance, and devil horns introduce the brand’s mischievous character. Vivid red, clean packaging, and recurring cross-and-star motifs extend the system across touchpoints, while the MORE Girl Mojo concept gives the identity a clear attitude built around wanting more from fashion, work, life, and self-expression.
Your turn
What are we shaping next?
Tell us what you have in mind. It can be a clear brief or just the start of an idea. We’ll help shape the next steps and keep everything simple from there.
