Sunset®The Sunset Identity.

Sunset — The Sunset Identity | BoldCrest creative agency
Sunset brand identity — The Sunset Identity | BoldCrest
Sunset logo design — The Sunset Identity | BoldCrest
Sunset visual identity — The Sunset Identity | BoldCrest
Sunset brand guidelines — The Sunset Identity | BoldCrest
Sunset brand applications — The Sunset Identity | BoldCrest

Overview

Nestled in the southern reaches of Albania, in Saranda, lies Sunset - a harmonious blend of a restaurant and beach bar. Known for its mesmerizing sunset views, this establishment offers patrons a unique dining experience, with nature's beauty unfolding right before their eyes.

Challenge

Sunset approached BoldCrest with a vision to encapsulate the breathtaking sunset views that their location boasts of into a brand identity. The challenge was to craft a logo and branding that not only resonated with the establishment's name but also evoked the tranquility and allure of a beachside dining experience.

Solution

Drawing inspiration from the serene sunset views, BoldCrest designed a logo that ingeniously integrates a round shape, symbolizing the sun and the window, with the letter 'N' nestled in between. When the brand uses its full name, 'Sunset', the chosen font, Manguera by Sofia Mohr, complements the logo's design. The primary color, Flame (a shade of orange), evokes the golden hours of sunset by the sea, harmoniously paired with Swirl and Black. This branding encapsulates the calm and allure of a beach bar, combined with the promise of delectable food, ensuring patrons are transported to a world of relaxation and culinary delight.