Overview
In the world of fashion, certain accessories stand the test of time, becoming staples in one's collection. Timeless is a brand that embodies this very ethos, offering accessories like watches, eyeglasses, signature scents, and celebratory cigars that are not just products but statements.
Challenge
Timeless approached BoldCrest with a vision to create a brand identity that mirrored their name and the enduring nature of their products. The challenge was to design a logo that was both minimalistic and evocative of the brand's commitment to timeless fashion.
Solution
We developed a minimal identity inspired by the brand’s name and its focus on enduring accessories. The letter “m” was replaced with an infinity symbol, further shaped to reference a rotated hourglass and connect the ideas of time and continuity. A monochromatic palette of black, white, and grey keeps the identity refined and versatile, while the slogan “As a Masterpiece” reinforces the brand’s positioning around products designed to outlast passing trends.
Overview
In the world of fashion, certain accessories stand the test of time, becoming staples in one's collection. Timeless is a brand that embodies this very ethos, offering accessories like watches, eyeglasses, signature scents, and celebratory cigars that are not just products but statements.
Challenge
Timeless approached BoldCrest with a vision to create a brand identity that mirrored their name and the enduring nature of their products. The challenge was to design a logo that was both minimalistic and evocative of the brand's commitment to timeless fashion.
Solution
We developed a minimal identity inspired by the brand’s name and its focus on enduring accessories. The letter “m” was replaced with an infinity symbol, further shaped to reference a rotated hourglass and connect the ideas of time and continuity. A monochromatic palette of black, white, and grey keeps the identity refined and versatile, while the slogan “As a Masterpiece” reinforces the brand’s positioning around products designed to outlast passing trends.
Your turn
What are we shaping next?
Tell us what you have in mind. It can be a clear brief or just the start of an idea. We’ll help shape the next steps and keep everything simple from there.
