Overview
Tirana Design Week 2017 was developed as a visual identity system for a cultural design platform focused on creativity, dialogue, and public engagement. The identity used a bold graphic language to make the event feel energetic, accessible, and instantly recognizable across print, digital, and environmental applications.
Challenge
The challenge was to create a flexible identity that could support a wide range of event formats, from exhibitions and talks to workshops and public programs. The system needed to feel contemporary and expressive, while remaining clear enough to organize information across many touchpoints.
Solution
We built a high-impact identity around strong typography, a vivid magenta palette, and collage-inspired visual compositions. The result was a recognizable event system that could expand across posters, badges, printed materials, merchandise, and campaign graphics while keeping one strong visual voice.
Overview
Tirana Design Week 2017 was developed as a visual identity system for a cultural design platform focused on creativity, dialogue, and public engagement. The identity used a bold graphic language to make the event feel energetic, accessible, and instantly recognizable across print, digital, and environmental applications.
Challenge
The challenge was to create a flexible identity that could support a wide range of event formats, from exhibitions and talks to workshops and public programs. The system needed to feel contemporary and expressive, while remaining clear enough to organize information across many touchpoints.
Solution
We built a high-impact identity around strong typography, a vivid magenta palette, and collage-inspired visual compositions. The result was a recognizable event system that could expand across posters, badges, printed materials, merchandise, and campaign graphics while keeping one strong visual voice.
