Tirana Home Store®Make Room.
Overview
Tirana Home Store is a trusted furniture retailer, known for bringing comfort and style into everyday living spaces. The goal was to refresh its visual presence without losing the familiarity and warmth customers already associate with the brand.
Challenge
The challenge was to update Tirana Home Store's social media presence while staying grounded in what people expect from a home store. The visuals needed to feel inviting and inspirational, without becoming overly conceptual or distant from the product. Furniture had to remain the clear focus, while also communicating how each piece fits into real homes. At the same time, the content needed to stand out in a crowded social feed. Balancing inspiration with clarity was key.
Solution
We developed a series of seasonal social media campaigns designed to refresh Tirana Home Store’s presence while keeping the furniture as the clear focus. For the New Year’s Sale, prices were visualized as falling snowflakes, while the Valentine’s campaign used Cupid to highlight pieces made to fall in love with. Across each concept, simple narratives and strong product-led visuals helped customers imagine the furniture in their own homes, creating a more engaging and recognizable social presence.
Overview
Tirana Home Store is a trusted furniture retailer, known for bringing comfort and style into everyday living spaces. The goal was to refresh its visual presence without losing the familiarity and warmth customers already associate with the brand.
Challenge
The challenge was to update Tirana Home Store's social media presence while staying grounded in what people expect from a home store. The visuals needed to feel inviting and inspirational, without becoming overly conceptual or distant from the product. Furniture had to remain the clear focus, while also communicating how each piece fits into real homes. At the same time, the content needed to stand out in a crowded social feed. Balancing inspiration with clarity was key.
Solution
We developed a series of seasonal social media campaigns designed to refresh Tirana Home Store’s presence while keeping the furniture as the clear focus. For the New Year’s Sale, prices were visualized as falling snowflakes, while the Valentine’s campaign used Cupid to highlight pieces made to fall in love with. Across each concept, simple narratives and strong product-led visuals helped customers imagine the furniture in their own homes, creating a more engaging and recognizable social presence.
Your turn
What are we shaping next?
Tell us what you have in mind. It can be a clear brief or just the start of an idea. We’ll help shape the next steps and keep everything simple from there.
