Overview
The Women Economic Chamber (WECA) stands as a formidable assembly of businesswomen and professionals in Albania. Their mission? To bolster the presence and influence of female entrepreneurs, driving change and fostering growth in the Albanian business landscape.
Challenge
WECA approached BoldCrest with a vision to encapsulate their essence and mission into a brand identity. The challenge lay in creating a symbol that resonated with the values of equality, collaboration, and the unique blend of femininity and professionalism that the chamber embodies.
Solution
We created a brand identity inspired by equality, collaboration, and collective growth. The logo combines equal blocks with the Albanian acronym, forming a structured symbol that reflects WECA’s mission and community. Turquoise was chosen to balance femininity with professionalism while avoiding predictable visual clichés, while the message “Together we can achieve it” reinforces WECA’s role in connecting and supporting women in business.
Overview
The Women Economic Chamber (WECA) stands as a formidable assembly of businesswomen and professionals in Albania. Their mission? To bolster the presence and influence of female entrepreneurs, driving change and fostering growth in the Albanian business landscape.
Challenge
WECA approached BoldCrest with a vision to encapsulate their essence and mission into a brand identity. The challenge lay in creating a symbol that resonated with the values of equality, collaboration, and the unique blend of femininity and professionalism that the chamber embodies.
Solution
We created a brand identity inspired by equality, collaboration, and collective growth. The logo combines equal blocks with the Albanian acronym, forming a structured symbol that reflects WECA’s mission and community. Turquoise was chosen to balance femininity with professionalism while avoiding predictable visual clichés, while the message “Together we can achieve it” reinforces WECA’s role in connecting and supporting women in business.
Your turn
What are we shaping next?
Tell us what you have in mind. It can be a clear brief or just the start of an idea. We’ll help shape the next steps and keep everything simple from there.
