Diamond®Classic Made Modern.
Overview
Diamond approached us with the simple goal of refreshing the way their fresh lasagne shows up on shelf. The product was strong. The quality was there. But the packaging needed to match that level and compete confidently in a busy food category. This wasn’t about decoration. It was about presence.
Challenge
The fresh pasta category is highly competitive, with many brands relying on familiar Italian cues such as flags, rustic textures, and traditional imagery. Diamond needed to stand apart without losing the sense of quality and authenticity associated with the product. The challenge was to create a packaging identity that felt modern, premium, and immediately recognizable in a crowded retail environment.
Solution
We created a bold packaging system built around large typography, a distinctive red and blue palette, and subtle graphic waves inspired by lasagne sheets. A transparent side window allows the product itself to become part of the design, reinforcing freshness and quality.
The result is a clean, confident identity that modernizes a classic product while giving Diamond a stronger and more distinctive presence on shelf.
Overview
Diamond approached us with the simple goal of refreshing the way their fresh lasagne shows up on shelf. The product was strong. The quality was there. But the packaging needed to match that level and compete confidently in a busy food category. This wasn’t about decoration. It was about presence.
Challenge
The fresh pasta category is highly competitive, with many brands relying on familiar Italian cues such as flags, rustic textures, and traditional imagery. Diamond needed to stand apart without losing the sense of quality and authenticity associated with the product. The challenge was to create a packaging identity that felt modern, premium, and immediately recognizable in a crowded retail environment.
Solution
We created a bold packaging system built around large typography, a distinctive red and blue palette, and subtle graphic waves inspired by lasagne sheets. A transparent side window allows the product itself to become part of the design, reinforcing freshness and quality.
The result is a clean, confident identity that modernizes a classic product while giving Diamond a stronger and more distinctive presence on shelf.
Your turn
What are we shaping next?
Tell us what you have in mind. It can be a clear brief or just the start of an idea. We’ll help shape the next steps and keep everything simple from there.
