Céleste®A Taste Above.
Overview
Created as part of Wienna’s product portfolio, Céleste was conceived as a more premium expression of the cookie category. From the naming to the packaging identity, the brand was designed to feel refined, indulgent, and emotionally warmer, giving everyday cookies a more elegant and giftable presence.
Challenge
The challenge was to move beyond the standard visual codes of the category and create a premium range with a softer, more elevated personality. The identity needed to feel distinctive and luxurious, while still clearly presenting the product and differentiating each flavor in a consistent way.
Solution
We developed the name Céleste and a packaging identity built around a rich purple palette chosen to express sophistication, warmth, and a subtle romantic tone. Combined with elegant typography, generous product photography, and carefully styled ingredient cues, the system creates a luxurious and cohesive range that stands out on shelf while maintaining clarity across flavors.
Overview
Created as part of Wienna’s product portfolio, Céleste was conceived as a more premium expression of the cookie category. From the naming to the packaging identity, the brand was designed to feel refined, indulgent, and emotionally warmer, giving everyday cookies a more elegant and giftable presence.
Challenge
The challenge was to move beyond the standard visual codes of the category and create a premium range with a softer, more elevated personality. The identity needed to feel distinctive and luxurious, while still clearly presenting the product and differentiating each flavor in a consistent way.
Solution
We developed the name Céleste and a packaging identity built around a rich purple palette chosen to express sophistication, warmth, and a subtle romantic tone. Combined with elegant typography, generous product photography, and carefully styled ingredient cues, the system creates a luxurious and cohesive range that stands out on shelf while maintaining clarity across flavors.
Your turn
What are we shaping next?
Tell us what you have in mind. It can be a clear brief or just the start of an idea. We’ll help shape the next steps and keep everything simple from there.
