Deseò®A Taste of Home.
Overview
For Wienna’s Deseò range, we created the naming and packaging identity around the feeling of familiarity and comfort. The brand was built to express a simple, approachable cookie experience, translating the idea of home into a packaging system that feels warm, recognizable, and easy to connect with.
Challenge
The challenge was to create a range that felt distinctive on shelf while staying emotionally familiar. The identity needed to communicate comfort and tradition without looking dated, while also building a strong system that could clearly differentiate multiple flavors within one cohesive visual world.
Solution
We developed the name Deseò and a packaging system centered on a strong blue brand world, clear hierarchy, and product-focused visuals. Each flavor was differentiated through its own ingredient and color cues, while details inspired by home and tradition reinforced the A Taste of Home positioning. The result is a range that feels contemporary, approachable, and instantly recognizable.
Overview
For Wienna’s Deseò range, we created the naming and packaging identity around the feeling of familiarity and comfort. The brand was built to express a simple, approachable cookie experience, translating the idea of home into a packaging system that feels warm, recognizable, and easy to connect with.
Challenge
The challenge was to create a range that felt distinctive on shelf while staying emotionally familiar. The identity needed to communicate comfort and tradition without looking dated, while also building a strong system that could clearly differentiate multiple flavors within one cohesive visual world.
Solution
We developed the name Deseò and a packaging system centered on a strong blue brand world, clear hierarchy, and product-focused visuals. Each flavor was differentiated through its own ingredient and color cues, while details inspired by home and tradition reinforced the A Taste of Home positioning. The result is a range that feels contemporary, approachable, and instantly recognizable.
Your turn
What are we shaping next?
Tell us what you have in mind. It can be a clear brief or just the start of an idea. We’ll help shape the next steps and keep everything simple from there.
